1. a prevailing style of dress, hair or anything else 2. something that is popular at a particular time
Fashion has been used throughout history as an important mode of expression. People use their clothing to convey their ideas about themselves and the world around them, and also to demonstrate solidarity with other people. In addition, fashion has often been a marker of social status.
In today’s increasingly interconnected world, fashion is no longer restricted to the wealthy and celebrities. The average person on the street is now as interested in what they wear as the model walking down a runway or the latest celebrity to be featured on a magazine cover. The fashion industry has responded to this demand by incorporating more styles and colors into their collections.
The term ‘fashion’ can be applied to a variety of things, from clothes to shoes and jewellery. It can also refer to the way something changes over time and may be influenced by other factors, such as culture or new technology.
In order for something to be considered a fashion, it must be both popular and temporary. In fact, the popularity of a fashion can be measured by how quickly it spreads through a given social system. This spread is called the fashion process and represents a dynamic mechanism by which a potential fashion object moves from creation to presentation to acceptance. During this process, the potential fashion object is first introduced to the members of the social system by leading individuals frequently referred to as innovators. It is then diffused through the market and eventually reaches a point of social saturation.