A pleasure, diversion, or amusement. For example, the daily crossword puzzle is an entertainment for many people. Entertainment can also refer to a performance, such as a play or a musical recital. The etymology of entertain is derived from the Latin verb entertain, to amuse.
Entertainment encompasses a variety of activities and can be adapted to any scale, from a personal activity that requires no audience, to a dinner suited for two or more, to a banquet for thousands, to performances for an entire global community. It may also be a genre, such as comedy or tragedy. In addition, it is understood objectively, involves communication between text and audience from an external stimulus, offers pleasure and occurs in a passive form. Entertainment is one of the six consumer activities outlined by Oliver and Batessch (2010).