Using models of news making can help us to define what news is and how it is influential. These models do not account for the content of online media, but they can be useful for determining the effect of news on the audience.
The first model, the Mirror Model, states that news should reflect reality. The second model, the Organizational Model, focuses on applying pressure to governmental processes. The third model, the Political Model, outlines that news represents ideological biases of people.
In the 20th century, radio and television became significant means of transmitting news. Today, the Internet is playing a similar role. Social media networks have created new opportunities for automated news gathering. Moreover, social media is affecting consumer behaviour. It is important to explore the influence of social media on news media.
In the 20th century, United Press International (UPI) was a world news agency. However, in the 1980s it was sold off at low prices. Today, United Press International is owned by the Unification Church. Its news services are acquired by national agencies.
The term magnitude is often used to describe an event, but it can also be used to describe an extreme occurrence. For example, a violent crime or an unusual behaviour.
In the digital age, audiences choose the stories they want to read. They determine which stories get the most coverage. The audience can also share stories through social media platforms. Consequently, the impact of news on the audience can be determined by what works best on Facebook.